FOUNDER

Melissa Wood
Founder & CEO
Serial entrepreneur with 20+ years of experience who turned personal pain into purpose. After experiencing a five-year renovation nightmare marked by unexpected costs, delays, and unsafe conditions, Melissa built Formus to solve systemic breakdowns in the renovation industry. Strong product-market validation through 14 completed projects across 50+ users. Backed by Microsoft for Startups, NVIDIA Inception Program, and RightShift Accelerator (Cohort 2).
Former healthcare executive with deep domain expertise in women’s health. Strong product-market validation through clinical partnerships and user research.

THE AI-POWERED FUTURE OF RENOVATION

Revolutionizing pre-construction planning through AI-powered workflow automation. In a $600B market where 90% of projects face budget overruns and 74% of homeowners regret their design decisions, Formus bridges the critical gap between homeowner understanding and construction reality. Our proprietary AI engine, Sadie (Spatial Artificial Design Intelligence Engine), learns from real projects, recognizes renovation challenges, predicts risks, and transforms conversations into smart specifications—eliminating costly rework and keeping projects on track.

INVESTMENT HIGHLIGHTS

Revenue Status
Post-Revenue
($200K+ in 2025)
Moat Depth
High
Accelerators
RightShift,
Microsoft for Startups,
NVIDIA Inception,
Female Founders Collective,
Wilson Sonsini, NSF,
Founder Solution Fit
High
Data Room
Available

PRODUCT

Product phase

Stage
Beta Release (Scalable MVP)
User Testing
50+ Active Users
Demo Avaliable
Yes
Clinical Validation
14 Projects Complete
75% time saved on non-billable hours
<10% cost overrun vs industry average 38%
Minimal design changes mid-construction
Formus
Product BG

MARKET AND STRATEGY

$600B
Total Addressable Market
2024 US Home Renovation Market, projected $800B by 2027. Pre-construction estimated at $75B—15% of total market
Product-Led Growth
Go-To-Market Strategy
Industry trust + peer referrals, strategic partnerships with Matterport, AutoDesk, BuilderTrend, plus direct sales to trade associations
PHASE 1
From Bootstrap to Scalable SaaS (2026) Seed raise $2.5M for 18-month runway. Target: 2000 accounts by 2028 at $1200/yr subscription. SOM: $22M (Solo Practitioners & Boutique Firms in LA & TX). 30:1 LTV:CAC ratio, $2.4M target ARR, 300% customer expansion over 3 months.