YOUR 8-WEEK PRODUCT-FIRST JOURNEY

Week 1

Intro and orientation

Week 2

Problem statement definition

Problem Discovery

You'll map out your target market's pain points through structured research methods and customer discovery interviews. You'll use our frameworks to validate your assumptions with real market data.

Early Feedback

You'll start talking to potential customers right away. You'll conduct customer interviews using our proven methods to validate if the problem you want to solve actually exists and how painful it is.

Week 3

Customer segmentation

Identify Customer Segments

You'll create detailed profiles of your potential customers across four key dimensions: who they are, what they do, how they think, and where they are. You'll use our templates to build focused segments that combine demographics, behaviors, and mindsets of your target users.

Validate Customer Segments

You'll connect with a subset of people from each segment for in-depth interviews. You'll learn their exact pain points using our proven question framework. You'll document real feedback in our Interview Results worksheet to discover which segment needs your solution most.

Week 4

Ideal Customer Profile Validation

Value Canvas Creation

You'll map out your customer segments using our Value Proposition Canvas. You'll detail their jobs-to-be-done, pains, and desired gains for each segment. You'll turn customer research into actionable insights that shape your product.

Find Your Perfect Customer

You'll interview additional new people who exactly match your target segments. You'll use our scoring framework to evaluate problem intensity, accessibility, willingness to pay, and urgency. You'll identify the one customer segment that needs your solution most.

Business review

Week 5

MVP Hypothesis & Roadmap

Five Steps to MVP

You'll work through our proven 5-step MVP process: from mapping assumptions to designing experiments, you'll create a clear path to building what matters most.

Build Your MVP Roadmap

You'll create a strategic roadmap of features prioritized by impact and ease of implementation. You'll use our scoring system to evaluate each feature across business value, implementation effort, and risk. You'll map out a build plan focused on what matters most.

Week 6

Building & Branding

Design Your Brand Kit

You'll create your brand identity using tested and supported AI tool sets. You'll generate your logo, brand colors, and key visuals. You'll also use AI tools to create mockups of your core product features for your pitch deck.

Product Design Sprint

You'll bring your most critical feature to life through a prototype. You'll select from a wide array of options from Figma to no-code or low code tools to create an interactive version of your solution. You'll then validate it through real user testing to ensure it solves your customer's core problem.

Week 7

Go-to-Market

Launch Your Landing Page

You'll build a high-converting compelling landing pages using tested AI tools You'll craft your unique value proposition, add social proof, and create clear calls-to-action that drive visitors to take action.

Test Market Demand

You'll validate your landing page through user testing and real-world traffic. You'll run targeted ad campaigns to measure actual market interest, track conversion metrics, and gather data to optimize your messaging.

Week 8

Graduation

Perfect Your Pitch

You'll create a compelling 3-minute pitch video that captures your startup's story. You'll follow our proven structure to showcase your problem, solution, market opportunity, and traction. You'll practice and refine until your message is clear and impactful.

Investment Readiness

You'll organize your complete data room with all essential documents investors need - from your fundraising deck to financial projections. You'll prepare your SAFE documentation and ensure everything is structured for potential investment conversations.

Your Launchpad to Rapid Growth

Week 1

START THE PROGRAM

Week 2

Problem statement definition

Problem Discovery

You'll map out your target market's pain points through structured research methods and customer discovery interviews. You'll use our frameworks to validate your assumptions with real market data.

Early Feedback

You'll start talking to potential customers right away. You'll conduct customer interviews using our proven methods to validate if the problem you want to solve actually exists and how painful it is.

Week 3

Customer segmentation

Identify Customer Segments

Validate Customer Segments

Week 4

Ideal Customer Profile Validation

Value Canvas Creation

Find Your Perfect Customer

Business review

Week 5

MVP Hypothesis & Roadmap

Five Steps to MVP

You'll work through our proven 5-step MVP process: from mapping assumptions to designing experiments, you'll create a clear path to building what matters most.

Build Your MVP Roadmap

Week 6

Building & Branding

Design Your Brand Kit

Product Design Sprint

Week 7

Go-to-Market

Launch Your Landing Page

Test Market Demand

Week 8

Graduation

Perfect Your Pitch

Investment Readiness

Your Launchpad to Rapid Growth

Week 1

START THE PROGRAM

Week 2

Problem statement definition

Problem Discovery

You'll map out your target market's pain points through structured research methods and customer discovery interviews. You'll use our frameworks to validate your assumptions with real market data.

Early Feedback

You'll start talking to potential customers right away. You'll conduct customer interviews using our proven methods to validate if the problem you want to solve actually exists and how painful it is.

Week 3

Customer segmentation

Identify Customer Segments

Validate Customer Segments

Week 4

Ideal Customer Profile Validation

Value Canvas Creation

Find Your Perfect Customer

Business review

Week 5

MVP Hypothesis & Roadmap

Five Steps to MVP

You'll work through our proven 5-step MVP process: from mapping assumptions to designing experiments, you'll create a clear path to building what matters most.

Build Your MVP Roadmap

Week 6

Building & Branding

Design Your Brand Kit

Product Design Sprint

Week 7

Go-to-Market

Launch Your Landing Page

Test Market Demand

Week 8

Graduation

Perfect Your Pitch

Investment Readiness

Your Launchpad to Rapid Growth

Week 1

START THE PROGRAM

Week 2

Problem statement definition

Define your problem statement