FOUNDER

Ornella Adekoye
Founder BizGuider
Ornella spent five years as a small business loan underwriter, helping deploy over $50M in capital nationwide. That work surfaced the problem BizGuider is built to solve: many of the businesses she underwrote simply weren't ready to access the loans and capital they were applying for. She brings 8+ years of financial services and wealth management experience and is currently pursuing her MBA at Emory Goizueta, concentrating in Entrepreneurship and Social Impact. Her goals for the accelerator are to reach proof of concept with BizGuider's first pilot cohort and sharpen the go-to-market strategy for scale.
Former healthcare executive with deep domain expertise in women’s health. Strong product-market validation through clinical partnerships and user research.

Capital-ready, not just capital-seeking

BizGuider is tackling two connected problems: the lack of accessible, personalized capital-readiness guidance for underserved entrepreneurs, and the disconnect between CDFIs, lenders, and the businesses they're trying to serve. The team is pre-revenue, with a validated scoring model and a signed pilot partner network already built on relationships with organizations like The African Think Tank and Decide DeKalb.

INVESTMENT HIGHLIGHTS

Revenue Status
Pre-Revenue
Accelerators
RightShift, Emory Hatchery
Founder Solution Fit
5 yrs small-business loanunderwriter · $50M+ deployed
Funded By
[TBC]

Program

Program Phase

Stage
Pre-revenue · Validated Scoring Model
Accelerator Goal
Proof of concept with first pilot cohort
Pilot Partners
The African Think Tank,Decide DeKalb
Working Demo
[TBC]
Product BG